diff --git a/Makefile b/Makefile
index 703a0803e..7fc8f7540 100644
--- a/Makefile
+++ b/Makefile
@@ -11,6 +11,10 @@ ci: get_tools get_vendor_deps build test_cover
 ########################################
 ### Build
 
+# This can be unified later, here for easy demos
+chub:
+	go install $(BUILD_FLAGS) ./examples/chub
+
 build:
 	@rm -rf examples/basecoin/vendor/
 	go build $(BUILD_FLAGS) -o build/basecoin ./examples/basecoin/cmd/...
diff --git a/examples/chub/main.go b/examples/chub/main.go
new file mode 100644
index 000000000..761fe26f3
--- /dev/null
+++ b/examples/chub/main.go
@@ -0,0 +1,57 @@
+package main
+
+import (
+	"errors"
+	"os"
+
+	"github.com/spf13/cobra"
+
+	"github.com/tendermint/tmlibs/cli"
+
+	"github.com/cosmos/cosmos-sdk/app"
+)
+
+// chubCmd is the entry point for this binary
+var (
+	chubCmd = &cobra.Command{
+		Use:   "chub",
+		Short: "Cosmos Hub command-line tool",
+		Run:   help,
+	}
+
+	lineBreak = &cobra.Command{Run: func(*cobra.Command, []string) {}}
+)
+
+func todoNotImplemented(_ *cobra.Command, _ []string) error {
+	return errors.New("TODO: Command not yet implemented")
+}
+
+func help(cmd *cobra.Command, args []string) {
+	cmd.Help()
+}
+
+func main() {
+	// disable sorting
+	cobra.EnableCommandSorting = false
+
+	// TODO: set this to something real
+	var node app.App
+
+	// add commands
+	// prepareRestServerCommands()
+	// prepareClientCommands()
+
+	chubCmd.AddCommand(
+		nodeCommand(node),
+		// restServerCmd,
+		// clientCmd,
+
+		lineBreak,
+		versionCmd,
+	)
+
+	// prepare and add flags
+	// executor := cli.PrepareMainCmd(chubCmd, "CH", os.ExpandEnv("$HOME/.cosmos-chub"))
+	executor := cli.PrepareBaseCmd(chubCmd, "CH", os.ExpandEnv("$HOME/.cosmos-chub"))
+	executor.Execute()
+}
diff --git a/examples/chub/node.go b/examples/chub/node.go
new file mode 100644
index 000000000..3befdc3c8
--- /dev/null
+++ b/examples/chub/node.go
@@ -0,0 +1,44 @@
+package main
+
+import (
+	"github.com/spf13/cobra"
+
+	"github.com/cosmos/cosmos-sdk/app"
+)
+
+var (
+	initNodeCmd = &cobra.Command{
+		Use:   "init",
+		Short: "Initialize full node",
+		RunE:  todoNotImplemented,
+	}
+
+	resetNodeCmd = &cobra.Command{
+		Use:   "unsafe_reset_all",
+		Short: "Reset full node data (danger, must resync)",
+		RunE:  todoNotImplemented,
+	}
+)
+
+func startNodeCmd(node app.App) *cobra.Command {
+	cmd := &cobra.Command{
+		Use:   "start",
+		Short: "Run the full node",
+		RunE:  todoNotImplemented,
+	}
+	return cmd
+}
+
+func nodeCommand(node app.App) *cobra.Command {
+	cmd := &cobra.Command{
+		Use:   "node",
+		Short: "Run the full node",
+		RunE:  todoNotImplemented,
+	}
+	cmd.AddCommand(
+		initNodeCmd,
+		startNodeCmd(node),
+		resetNodeCmd,
+	)
+	return cmd
+}
diff --git a/examples/chub/version.go b/examples/chub/version.go
new file mode 100644
index 000000000..4afcddb99
--- /dev/null
+++ b/examples/chub/version.go
@@ -0,0 +1,11 @@
+package main
+
+import "github.com/spf13/cobra"
+
+var (
+	versionCmd = &cobra.Command{
+		Use:   "version",
+		Short: "Print the app version",
+		RunE:  todoNotImplemented,
+	}
+)