diff --git a/firmware/gen_signature.sh b/firmware/gen_signature.sh
index 3a466080bf..b89e9f22bd 100755
--- a/firmware/gen_signature.sh
+++ b/firmware/gen_signature.sh
@@ -30,7 +30,9 @@ else
  echo "! Current branch is: $branchname" >> ${TEMP_FILE}
 fi
 
-echo "#define TS_SIGNATURE \"rusEFI $branchname.$date.${SHORT_BOARD_NAME}.@@SIGNATURE_HASH@@\"" >> ${TEMP_FILE}
+WHITELABEL=rusEFI
+
+echo "#define TS_SIGNATURE \"${WHITELABEL} $branchname.$date.${SHORT_BOARD_NAME}.@@SIGNATURE_HASH@@\"" >> ${TEMP_FILE}
 
 # We will generate the signature in a temp file, then only use it if it has changed.
 # This is to avoid updating the timestamp of the signature file, which would cause the configs to regenerate when they don't need to.