diff --git a/.github/PULL_REQUEST_TEMPLATE/release-checklist.md b/.github/PULL_REQUEST_TEMPLATE/release-checklist.md
index be7ede945..d1d1b5bb3 100644
--- a/.github/PULL_REQUEST_TEMPLATE/release-checklist.md
+++ b/.github/PULL_REQUEST_TEMPLATE/release-checklist.md
@@ -166,8 +166,9 @@ and the updated changelog:
 - [ ] Un-freeze the [`batched` queue](https://dashboard.mergify.com/github/ZcashFoundation/repo/zebra/queues) using Mergify.
 
 
-## Blog Post
+## Telling Zebra Users
 
+- [ ] Post a summary of the important changes in the release in the `#arborist` and `#communications` Slack channels
 If the release contains new features (`major` or `minor`), or high-priority bug fixes:
 - [ ] Ask the team about doing a blog post