See [misc/jenkins/compile_other_versions/run.bat](misc/jenkins/compile_other_versions/run.bat) which is executed by build server.
See https://rusefi.com/build_server/
By definition, BOARD_NAME is a folder in firmware\config\boards
One BOARD_NAME could be producing a number of artifacts via compile_$BUNDLE_NAME.sh scripts
Work in progress: SHORT_BOARDNAME becomes BUNDLE_NAME
