diff --git a/components/NewListingBanner.tsx b/components/NewListingBanner.tsx
index 5f5bd785..d283b54e 100644
--- a/components/NewListingBanner.tsx
+++ b/components/NewListingBanner.tsx
@@ -42,7 +42,7 @@ const NewListingBanner = () => {
   const showForNewListing = latestListing && latestListing.uiPrice
 
   // change this to false when token launches
-  const isPreLaunch = false
+  const isPreLaunch = true
 
   return (!hasSeenNewListingBanner && showForNewListing) ||
     (showForNewListing && hasSeenNewListingBanner !== latestListing?.name) ? (
@@ -53,7 +53,7 @@ const NewListingBanner = () => {
         <span className="mx-1.5">
           {!isPreLaunch
             ? t('new-token-live', { tokenName: latestListing.name })
-            : `Pre-launch W is live.`}
+            : `Pre-launch DRIFT is live.`}
         </span>
         <div>
           {newMarketName ? (