diff --git a/ci/snap.sh b/ci/snap.sh
index 37c4bcf78..d53050018 100755
--- a/ci/snap.sh
+++ b/ci/snap.sh
@@ -11,10 +11,15 @@ if ! ci/version-check.sh stable; then
 fi
 
 DRYRUN=
-if [[ -z $BUILDKITE_BRANCH ]] || ./ci/is-pr.sh; then
+if [[ -z $BUILDKITE_BRANCH ]]; then
   DRYRUN="echo"
 fi
 
+if ./ci/is-pr.sh; then
+  DRYRUN="echo"
+  CHANNEL="none (pullrequest)"
+fi
+
 eval "$(ci/channel-info.sh)"
 
 if [[ $BUILDKITE_BRANCH = "$STABLE_CHANNEL" ]]; then